A food tech startup that makes internet connected kitchen appliances raised a whopping, get this, $70 million in their Series B funding in a round led by Artis Ventures. The Juicero’s biggest selling product comes in at $699 counter top device that can cold press all your favorite juice out of pre-purchased packs of already prepped fruits and veggies for the nation, one time. The packs are similar to that of a pouch you would get for a single use coffee maker but on a bigger scale, obviously. Think Keurig coffee machine, on steroids. The difference is of coarse the cost of use and adfcaloric expectation one has for these puppies. One of these pouches is going to run you anywhere from $4-$10 per use, Which seems high, however if you’re buying a $700 juicer, you’re probably doing okay for yourself, in addition to the fact that these are to be seen as meal replacements so in that sense its actually a good alternative if you can justify the massive initial investment. The way they are deciding to deliver┬áthese to the consumer is fairly revolutionary for a food company in so far as they are not going to be offering their services in any brick and mortar stores, instead they will be exclusively offer their products through online shipping which is puzzling to some. This is all in response to a large trend of quick meal replacements like soylent, but the problem is, is that soylent is pretty gross tasting and many people are still captivated with the foodie trend that is sweeping the nation so they want some middle ground that bridges food tech, and tasty tasty food. Some experts venture to call it tasteTech which makes sense. The co-founder and Senior Partner Mike Harden said his firm Juciero got the investment in Juciero are largely because of the quality and design of its hardware. This is not really a totally new idea and people can point as early as the slim fast craze as the inception of the meal replacement drink. The future of this trend is in cold pressed juices, which according to some insiders of the food industry believe that this is going to hit the ground running by 2017 and lead the way for kitchen tech.

kjkljkjkljshwayIt is going to be interesting where food trends go in this regard because it is only ratcheting down on the affect that you do not really see what is in your food or where it comes from. The regulatory process is going to be harder in this regard considering that it will be very easy to say you are getting one thing when in reality you are getting another thing. The tables have turned and this ain’t yo mamas juice, it is going to be interesting to see what people do with all this free time they are saving from travel and cooking etc. Maybe there will be a backlash for people who seek to slow things down rather than speed up at every corner but time will tell.